RNIB "See differently" by The & Partnership London

The Royal National Institute of Blind People (RNIB) has refreshed its brand for its 150th anniversary, aiming to inspire transformation among people with sight loss.

The new modern visual identity, including the tag line "See differently," is its most accessible yet, with the spacing, shape and colour contrast of the logo’s letters all carefully designed to be more easily distinguished by those who are partially sighted. RNIB’s ad campaign also takes a more optimistic and humorous tone than much of charity advertising, to shine a light on the normal, everyday lives of people with sight loss. The work was created by Helen Rogerson, Artem Bjork, Jo Griffin and Jane Reader, and directed by Big Red Button through Biscuit. 


Account director
Account managers
Production company
Photographer / Director of photography
Post / VFX producer
Media agency