RNIB seeks direct agency

LONDON - The Royal National Institute for the Blind is on the hunt for a direct marketing agency having only appointed Archibald Ingall Stretton as its lead direct agency 11 months ago.

RNIB... DM talks
RNIB... DM talks
AIS scooped the £1 million account following a three-way pitch against WWAV Rapp Collins and Target Direct Marketing in June last year. The hiring marked the end of Target's ten-year relationship with the charity.

Three months after winning the business, Alistair Bryan, former client services director at AIS, who was closely involved with the RNIB account, left the agency. Bryan was poached by Iris to take the role of managing director of its direct marketing arm.

Jon Ingall, managing partner at AIS, said: "We're still working with RNIB on its data auditing and brand development, but the marketing department at RNIB decided to go their own way on the direct fundraising activity. We've still got a good relationship with it and we're continuing to progress on the work in the areas we still work on."

RNIB was unavailable for comment.