RNID launches new online shop offer

The Royal National Institute for the Deaf (RNID) is launching a new site that includes an online shop and adheres to the highest accessibility standards.

The RNID, the largest charity to represent the UK's nine million deaf and hard of hearing people, wants the site to offer a refreshed brand presence. It wants to manage its content more efficiently. The site, built by agency Interesource, also has to meet Level 3 accessibility.

A new e-tail service will allow users to buy the latest technology and publications equipment to improve their day-to-day lives. This includes items such as vibrating doorbells, which are both expensive to buy and hard to find. The shop aims to be an important resource for visitors.

The charity is developing an online marketing campaign to back the launch, including email and banner advertising.

Tim Malbon, creative director at Interesource, said: "RNID's site breaks new ground in accessibility, which shows that successful sites don't have to be text-only or look dull.

"Making a web site accessible looks better for all audiences - it's ethically and commercially beneficial for everyone."

The site will be launched on 13 March at RNID.org.uk. The RNID aims to change attitudes towards the deaf and hard of hearing, and provide services direct to people in need.

See news p10.