RNLI "Float to live" by Krow

The RNLI's national drowning prevention campaign highlights floating as a key survival skill.

The film brings to life the experience of cold water shock with people swimming hard, ending with an image of a sea of people floating to survive. It is the first work by Krow since winning the creative business earlier this year and will run across cinemas, video-on-demand services and radio this summer. According to the organisation, about 190 people die at the UK and Irish coasts each year. 

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