The Royal National Lifeboat Institution (RNLI) has partnered cleaning brand Kärcher to promote a life-saving message to the public.
The message "Float to live" was pressure-washed onto the wall of Brighton Marina. Kärcher is supplying cleaning equipment to the charity as part of a new four-year partnership.
The work was produced by The Academy.
They have also collaborated on a short film, featuring crew at Selsey Lifeboat Station talking about the vital services the RNLI provides.