Robinsons "Listen up" by Saatchi & Saatchi London

A sassy and confident girl boss pitches Robinsons' new Fruit Creations to grown-ups in the Britvic brand's first ad campaign by Saatchi & Saatchi.

The ad’s star is undeterred by board meetings or courtrooms, boldly accosting various adults with directions such as "Your life needs more fruit!" Fruit Creations went on sale last November and is being marketed to adults for its higher proportion of fruit content. The ad was written by Barney Spiro, art directed by Harriet Ronn and directed by Max Sherman through Blink. 


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