Robinsons "Natural break" by Saatchi & Saatchi London

Robinsons' new ad promotes its Refresh'd variant for health-conscious and on-the-go consumers.

The 30-second spot shows a young girl encouraging office workers to take a break with a Robinsons Refresh’d drink. She points out a series of "unnatural" features in the office, such as the artificial lighting and a man with a ridiculous fake tan. It seems brand owner Britvic hasn't lost its appetite for using orange men in ads.

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Robinsons marketing controller
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