AdvertiserBritvic, Robinsons and Saatchi & Saatchi London
AgencySaatchi & Saatchi London
SectorFood and Drink and Soft drinks
Robinsons' new ad promotes its Refresh'd variant for health-conscious and on-the-go consumers.
The 30-second spot shows a young girl encouraging office workers to take a break with a Robinsons Refresh’d drink. She points out a series of "unnatural" features in the office, such as the artificial lighting and a man with a ridiculous fake tan. It seems brand owner Britvic hasn't lost its appetite for using orange men in ads.