Robinsons replenishes crowds at Wimbledon

IMG Consulting is teaming up with staffing agency Kru Live this summer to help Robinsons entertain the queues at this year's Wimbledon Championships.

Robinsons invites tennis goers to play at Wimbledon
Robinsons invites tennis goers to play at Wimbledon

The two businesses are joining forces for the soft drink brand’s ‘Play It’s Thirsty Work’ campaign, which will help to encourage parents to get children to play outside.

As part of the campaign, an experiential area will be created for Robinsons alongside the queues for the event, taking place between 24 June and 7 July. It will consist of a large grassy open area where tennis fans can enjoy a cold Robinsons drink as they wait to enter the grounds of the south London sporting venue for the tennis competition.

Jon Bradbury-Birrell, senior account director at IMG Consulting, said: "Having worked with Robinsons and Wimbledon for many years, I am looking forward to this years’ activity.

"We have spent a lot of time designing and creating an environment that will get across the play concept in a fun and engaging way, and hopefully put smiles on customer’s faces along the way – I am confident that Kru Live can help deliver just that experience."

Eight members of staff from Kru Live will work on Robinsons' Play area, which will be present during the first week of the Wimbledon Championships.

Tom Eatenton, managing director at Kru Live, said: "We are very pleased to be working with IMG Consulting and this exciting event. You won’t find many longer standing brand/event associations and the high level of staffing and delivery that is required for this activity is exactly what Kru Live are known for.

"We have had an overwhelming response from outgoing and exciting individuals that are desperate to work on it."

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