AgencyGoodby Silverstein & Partners
SectorAgencies, Government / Non-profit and Public affairs
Activation using location-based technology will stream new music on Election Day.
Rock the Vote is giving young voters one more reason to get to the polls on Election Day: new music. Exclusive releases from Watsky and Adam Vida, the Head and the Heart and Local Natives will be made available to stream near voting stations. Thanks to location-based technology provided by Google Maps, fans will be able to listen to the songs by visiting ElectionFM.com on any mobile device. They will receive directions to their assigned polling stations and will be able to stream the music as long as they stay near the vicinity. The activation, conceived by Goodby Silverstein & Partners, will only work on Election Day.