Rocket nets planning on Batchelor’s brand

Rocket, the New PHD-owned media shop, has won the strategic planning for the Unilever brand, Batchelor’s Supernoodles, from the roster agency, Ammirati Puris Lintas.

Rocket, the New PHD-owned media shop, has won the strategic

planning for the Unilever brand, Batchelor’s Supernoodles, from the

roster agency, Ammirati Puris Lintas.



Rocket is thought to have taken on the business through the creative

agency, Mother, which won Batchelor’s Supernoodles from APL last month

(Campaign, 6 June).



Initiative Media will continue to handle the media buying for the

brand.



The win represents the first piece of Unilever business for Rocket,

which has already begun talking to media owners. Neither Rocket nor

Mother would comment on the appointment.



The move contrasts with the decision of Unilever’s cleaning products

arm, Lever Europe, to pull all of its strategic planning out of its

roster creative agencies and into its media agencies, Initiative Media

and CIA Group (Campaign, last week).



Mother and Rocket will build a campaign to increase Batchelor’s share of

the noodles market in line with the market’s overall growth.



Mother is working with Rocket on a number of accounts, including Emap

Radio and a launch title from Wagadon. Robert Saville, the co-founder of

Mother, said: ’What makes Rocket a good fit is its energy and

enthusiasm.’ He added that no formal arrangement was in place.



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