Rocket and Outdoor Connection snapped up a host of sites to bombard
fans at the latest Celtic v Rangers match with the name of their client,
Rocket - which is owned by New PHD - and Outdoor Connection bought 90
48-sheets in locations close to Celtic Park and 1,000 beer mats in each
of the 125 pubs and bars in the vicinity.
The pair also purchased ping-pong-sized footballs and urinal stickers
through the ambient media contractor Hi Tech Solutions, as well as radio
spots on Clyde 1 and 2 in Scotland.
The campaign followed Rocket’s launch of ZooFootball at the England v
Argentina friendly match at Wembley last month, which included a
nationwide offensive led by ad spots on TalkSport radio and Virgin
Danny Stickney, account manager at Rocket, said: ’Football fans are
pretty charged before and after a big game. This campaign is designed to
strike while the iron is at its hottest.’
According to Stickney, ZooFootball received over a million page
impressions in its first week, helped by the agency’s use of
’interactive flyposting’, whereby the public are encouraged to complete
sentences relating to football personalities featured on posters placed
near football stadiums.
The flyposter campaign was executed in conjunction with the ambient
agency Diabolical Liberties.