Replay is the official sponsor of this year's MTV European Music Awards being held in Edinburgh in November. Rocket is planning a national advertising campaign to support this sponsorship.
Replay is the company's flagship brand and has an international presence and is starting to focus on the UK market.
With the opening last November of the Replay concept store in Covent Garden, the fashion brand is increasing its distribution across all of the independent retailers.
Terry Bates, commercial director of Fashion Box, made the appointment without a pitch.
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