UK head of marketing
McLeod has held the top UK marketing role at Volkswagen for a decade now, with constancy and a sense of humour as much as an attribute of his as it is the brand’s marketing. Self-deprecation and wit are the lifeblood of VW’s campaigns, with a cinema push in the summer a case in point. It poked fun at its cars for being useless in highoctane film sequences because of their safety features. The automotive sector is now well and truly out of the recessionary doldrums, a cause for celebration as McLeod marks his 10th year in the marketing driving seat.