Rogers is returning to Proximity after a four-year absence and will be reunited with the copywriter Derrin Stint.
Rogers will work with Stint as a group head on the Sainsbury's, Eurostar and AstraZeneca accounts.
Rogers left the agency in 2002 to go travelling. She spent a year at Publicis Mojo in Sydney, where she was a senior art director. She returned to the UK in 2004 and has since worked as a freelance, mostly at Craik Jones Watson Mitchell Voelkel, where she won a Campaign Direct silver for Virgin Trains.
Caitlin Ryan, Proximity London's executive creative director, said: "Both Nicola and Derrin are very keen, ideas-focused and have a great reputation. They will help the agency stay at the forefront of the industry and deliver ideas that will ensure creative stand-out for our clients."