Roland Agambar

Chief marketing officer

DMG Media

Data junkie Agambar has continued to put CRM, most notably via the Daily Mail’s loyalty programme, at the heart of the brand’s marketing strategy as he strives to replace traditional newspaper promotions with personalised communications. In the past 12 months, he has kept innovating around data with, for example, the launch of Mail Travel, offering exclusive deals to consumers in a bid to increase their customer lifetime value. It’s working – Mail Rewards has more than 1m members and 400,000 actively participating each week. This success has not gone unnoticed by Agambar’s superiors: he has recently been given more responsibil­ities, including ecommerce and a centralised data team.

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