Albert director Cameron Day will be joining 360 Creative Event Services commercial director Simon Burton and Iris Experience director Nico Tuppen to discuss how experiential events often attempt to mirror the guest experience of visitors to theme parks.
The session will look at the techniques employed by theme park designers and how they are replicated by brands and agencies when creating experiential events, how they are measured and what type of experience connects most successfully with consumers.
This seminar will be part of the educational sessions taking place throughout the two-day event at Alton Towers.
Running alongside these sessions will be a number of one-to-one meetings between delegates and suppliers, while on the evening of the first day there will be a gala dinner and cocktail party in the venue's Splash Landings complex.
To qualify as a 'free' delegate you need to be an event organiser and decision maker for an agency or a brand and spend more than £250,000 on acquiring venues and suppliers for events.
If you match this criteria you can apply to be a delegate here, or call Katy Wildman on (020) 8267 5000.
Venues and suppliers wanting to meet with a high profile list of delegates need to contact James Fleetham on (020) 82674007.