Rolling Stone "Rockin' mamas" by VMLY&R Italy

Rolling Stone's international campaign spotlights the true rock stars: mothers.

During the pandemic, these heroines have juggled hard work and distance learning, night feedings, endless video calls and much more. The magazine’s film is a rock ode dedicated to mothers around the world. It features real life mothers, including English singer DeeLayDee, who gave her voice to the project. 

The work was written by Nicoletta Zanterino, Martin Peters Ginsberg, Ali Ali and Riccardo Baita, art directed by Cinzia Caccia and Lorenzo Croci, and directed by Ali Ali through Movie Magic International and Good People. It launched on Rolling Stone Italy’s social channels and will roll out to global markets. 


Chief creative officer
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Editor-in-chief Rolling Stone Italy
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Partner Movie Magic International/Executive producer
Executive producers
Art department
Conform and online
Music and audio
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Partner / Mixing engineer / Sound designer
Music coordinator/ project manager
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