Rolls-Royce awards M&C Saatchi global advertising project

Rolls-Royce has appointed M&C Saatchi to launch the luxury carmaker’s first new model for almost two decades.

Rolls-Royce has appointed M&C Saatchi to launch the luxury

carmaker’s first new model for almost two decades.



The company - traditionally a reluctant advertiser - is understood to be

spending between pounds 8 and pounds 12 million to defend the worldwide

reputation of the Rolls-Royce and its Bentley stablemate against charges

that the cars are bought only by ’fat cats’.



Rolls-Royce said it was appointing the agency to look at ways of

building its profile in the key UK and US markets.



M&C Saatchi - whose founding partner, Maurice Saatchi, is a Bentley

driver - is understood to have been awarded the business without a

formal pitch, although Moray MacLennan, the agency’s joint chief

executive, declined to comment.



Little is known about the new model, due to make its debut next year,

except that it will be the first since the company launched the Silver

Spirit in 1980, and that it will be offered under the Rolls-Royce and

Bentley badges.



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