Rolls-Royce at the Saatchi Gallery

Inside Rolls-Royce multi-sensory exhibition at the Saatchi Gallery in London, delivered by agency Imagination.

Creative case study: Rolls-Royce
Creative case study: Rolls-Royce


One element of the luxury automotive brand's multi-sensory exhibition, which celebrated its engineering, design and craftsmanship, was a digital-led experience. In this, guests could transform themselves into the Rolls-Royce Spirit of Ecstasy icon, captured via light-particle animation and a video wall.

Imagination's Maxwell says this is one example of the agency's work in which the design element affected the technological aspects. "It was tearful watching it in action, an emotional way of connecting with consumers." Keane says with activations like this, the challenge is knowing what the idea of design means. "It's not purely about aesthetics," he says. "Code is now considered an art form just as much as the visual manifestation."

More: Creative case study: Marc Jacobs Tweetshop

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now