Romsey launches The English Home in bid to fill market gap

Romsey Publishing will launch The English Home on 21 January, which promises a softer, more feminine approach to the fayre on offer from rival home interest titles.

Romsey Publishing will launch The English Home on 21 January, which

promises a softer, more feminine approach to the fayre on offer from

rival home interest titles.



The advertising strategy aims to attract women’s lifestyle and beauty

brands as much as home products, by targeting a predominantly 40-plus

female audience.



The 90-page first issue carries 27 pages of ads including Estee Lauder,

Kenco, Gordon’s Gin and Jane Churchill.



The English Home hopes to tap into a perceived move away from DIY,

popularised by TV programmes such as Changing Rooms.



Publisher Karen Jenner said: ’There’s definitely a gap in the market.

IPC’s Homes and Gardens is quite austere and we aim to be more lavish.

Conde Nast’s House and Garden is more of a trade bible.’



The new bi-monthly title retails for pounds 2.50 with a print-run of

125,000.



A significant subscription market in North America is anticipated.



Romsey is also producing a one-off title - The Gardener’s Companion.



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