Ronseal "Do The DIY" by BJL

Voiceover and visuals combine to mock-hypnotise the viewer into committing to get on with the fence painting this weekend in this Ronseal campaign.

The tongue-in-cheek campaign continues Ronseal’s famously honest approach to brand communications as it acknowledges that people would rather have a lie-in, relax and watch TV box sets than paint their fences, doors or decking.

For the duration of the campaign, Ronseal’s iconic "Does exactly what it says on the tin" strapline is tweaked to "Do exactly what it says on the tin" to hammer home the persuasive message. 


Creative director
Creative director
Head of planning
Business director
Account director
Creative content specialist
Creative content specialist
Campaign manager
Agency producer
Production company
Production senior producer
Post production
Media agency
Client marketing director
Client marketing manager

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member