Ronseal "Do The DIY" by BJL

Voiceover and visuals combine to mock-hypnotise the viewer into committing to get on with the fence painting this weekend in this Ronseal campaign.

The tongue-in-cheek campaign continues Ronseal’s famously honest approach to brand communications as it acknowledges that people would rather have a lie-in, relax and watch TV box sets than paint their fences, doors or decking.

For the duration of the campaign, Ronseal’s iconic "Does exactly what it says on the tin" strapline is tweaked to "Do exactly what it says on the tin" to hammer home the persuasive message.