Rooney Hovis ad reports wide of the mark

LONDON - Wayne Rooney will not head up Hovis' relaunch TV ad campaign, despite speculation in the tabloid press.

Rooney...will not appear in Hovis ad
Rooney...will not appear in Hovis ad

An industry source suggested the Rooney mix-up might have come from an animal handler, who supplied animals for both a Fifa shoot in Manchester and the Hovis ad.

The ad, which was filmed in Rooney's home city of Liverpool, will be a celebration of British history.

Set to break on 12 September, the ad will feature dogs and horses.

Miles Calcraft Briginshaw Duffy won the Hovis account from McCann Erickson in May, following a pitch between the Premier Foods roster agencies.

Premier Foods plans to spend £15 million to relaunch the Hovis brand, which includes its small, unsliced Hovis loaf that has been dormant for 30 years.

Hovis is renowned for its 1973 ad where a boy pushed a bike full of Hovis loaves up a hill.  

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content