Rooney "nutmegged" by teenager in Nike viral

LONDON - Wieden & Kennedy has seeded a viral teaser for its new Nike 5 campaign, featuring a teenage kid "nutmegging" Wayne Rooney.

Rooney... Nike viral
Rooney... Nike viral

The short film, shot as if it was captured using a mobile phone, sees Rooney and Rio Ferdinand playing a five-a-side match with some teenage kids.

When one of the youngsters nutmegs Rooney, kicking the ball between his legs, Ferdinand breaks out in uncontrollable laughter.

The 30-second film, which acts as a teaser for the Nike 5 campaign set to break next week, ends with the strap line "show Your 5" and drives viewers to the Nikefootball.com website.

Nike 5 is a nationwide, Nike-backed five-a-side football tournament that will launch on February 20.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content