Angus Fear, the former head of J. Walter Thompson’s prestigious
Nestle Rowntree account, has joined the fellow Nestle agency, Roose &
Partners, as its second managing partner.
Fear, who ran Nestle for six years, had been due to head the
confectioner’s US business for JWT in San Francisco, but the deal fell
through, leading to what he called an ’amicable parting’ with the
Fear will be the second new managing partner in 12 months for the
agency, which hired Ed Will from Leo Burnett last year. Ted Roose,
chairman of Roose, said the expansion of the management team was in
response to the rapid growth at the agency, which increased its billings
by 15 per cent in 1997 (AC Neilsen-MEAL).
The signing of Fear is bound to cause ripples at JWT as it may signal a
more aggressive attitude by Roose towards Nestle Rowntree business.
Fear has built up experience as a packaged goods, retail and drinks
account handler during his 24 years in some of London’s most respected
After a year as a graduate trainee at Leo Burnett, he moved to Masius
Wynne-Williams in 1977. Following a short stint at Saatchi & Saatchi,
Fear returned to the agency, by then known as D’Arcy Masius Benton &
Bowles, and went on to become its youngest board account director in
1982 at the age of 29.
He stayed a total of eight years at DMB&B, working on the Allied
Breweries business for five of these until, in 1985, Fear joined the
account team of Abbott Mead Vickers at a time when AMV was a
fast-growing agency of some 100 people.
Fear will take up his position at Roose in June. He commented: ’It’s
faster and fresher than a larger agency. I won’t have to be looking at
client conflict all the time.’
After five years at Abbott Mead Vickers, Fear moved to Allen Brady &
Marsh and a year later became one of only 12 staff folded into Lowe
Howard-Spink when the agencies merged.
In 1992, Fear was poached by JWT and became the director in charge of a
group of accounts, which included Nestle.