Roose beats two to take Nickelodeon’s UK and Eire ad brief

The children’s satellite and cable channel, Nickelodeon, is set to appoint Roose & Partners its creative agency.

The children’s satellite and cable channel, Nickelodeon, is set to

appoint Roose & Partners its creative agency.



Roose & Partners pitched against the incumbent, Magic Hat, and one other

agency for the business. The agency’s first project will be a pounds

500,000 press and poster campaign, due to run later this year. The

review was conducted by Nickelodeon’s marketing director, Mary

Curran.



The win reinforces the agency’s status as a children’s specialist. Roose

already handles several children’s confectionery brands for Nestle

Rowntree and holds the account for the Toymaster chain of toy shops.



The campaign will run in listings magazines and children’s titles such

as TV Hits, Smash Hits and The Beano, and on poster sites in the UK and

the Republic of Ireland.



Nickelodeon appointed Magic Hat, a subsidiary of McCann-Erickson, last

July along with its media dependant, Universal McCann.



No agency has yet been briefed to handle media for the next

campaign.



Nickelodeon launched in the UK in 1993. Last year it spent pounds

700,000 on advertising.



A Nickelodeon spokesperson said the company was unable to confirm the

appointment. Roose & Partners was available for comment as Campaign went

to press.



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