The children’s satellite and cable channel, Nickelodeon, is set to
appoint Roose & Partners its creative agency.
Roose & Partners pitched against the incumbent, Magic Hat, and one other
agency for the business. The agency’s first project will be a pounds
500,000 press and poster campaign, due to run later this year. The
review was conducted by Nickelodeon’s marketing director, Mary
The win reinforces the agency’s status as a children’s specialist. Roose
already handles several children’s confectionery brands for Nestle
Rowntree and holds the account for the Toymaster chain of toy shops.
The campaign will run in listings magazines and children’s titles such
as TV Hits, Smash Hits and The Beano, and on poster sites in the UK and
the Republic of Ireland.
Nickelodeon appointed Magic Hat, a subsidiary of McCann-Erickson, last
July along with its media dependant, Universal McCann.
No agency has yet been briefed to handle media for the next
Nickelodeon launched in the UK in 1993. Last year it spent pounds
700,000 on advertising.
A Nickelodeon spokesperson said the company was unable to confirm the
appointment. Roose & Partners was available for comment as Campaign went