Roose makes TV spoof for Toffee Crisp

The bizarre Japanese gameshow, Endurance, has made a comeback in the latest commercial for Toffee Crisp by Roose & Partners.

The bizarre Japanese gameshow, Endurance, has made a comeback in

the latest commercial for Toffee Crisp by Roose & Partners.



The 30-second spot, ’Endurance’, which breaks on Monday, opens with an

oily presenter screaming that there are now only four contenders

left.



The hapless quartet are seen lying on a beach being tickled by glamorous

assistants wielding feather dusters.



The tickling becomes too much for one, who bursts out laughing,

prompting the presenter to announce that there are only three left.



One of the three is then weeded out as he loses his grip on an oily rail

and is twanged backwards by a bungee cord.



The remaining two bewildered and battle-scarred contestants are seen

shackled in place as they are fed a Toffee Crisp. ’Hey - lighten up!’

smarms the presenter. As he backs away, sniggering, giant vats of slime

pour on to the pair’s heads.



The spot is the latest in a campaign based around making fun of

hackneyed TV formats.



The last execution was for the new Toffee Crisp Clusters products and

featured a dizzy blonde presenting a house makeover series.



Jim Porteous, a spokesman for Nestle Rowntree, said of the two ads: ’Not

only has the launch of Clusters been a huge success, it has also

galvanised the brand. ’Endurance’ will build on that momentum.’



The ad was written by Kate Ward and art directed by Andy Wyton. It was

shot in Miami by Martin Granger through Outlaw Films, with media planned

and bought by MindShare.



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