Roose and Partners has hired Ed Will of Leo Burnett to take the new
position of managing partner.
As managing partner, Will will sit on the executive committee alongside
Nick Henry, the managing director, Nick Fordham, the creative director,
Harold Coe, the planning director and the agency’s chairman, Ted
Will is to concentrate on Roose and Partners’ Kleenex and Chessington
World of Adventures accounts, and will work on the music video club,
He will also be involved in new business.
At Burnetts, Will was the European regional account director on United
Distillers and a management supervisor across Burnetts’ COI
During his five years with the agency, he was involved with its
innovations unit, which created a number of strategy workshops including
Johnnie Walker and Gordon’s.
Roose commented: ’The three of us interviewed Ed and we were very
impressed with him. He talks a lot of sense about advertising and brand
We will be giving him some high-profile accounts to work on, and are
delighted he has decided to join us, particularly when we are moving up
a gear in our development. ’
The agency’s pounds 6 million Kleenex win earlier this year (Campaign,
28 February) prompted Will’s appointment. The agency picked up the
business after a pitch against Abbott Mead Vickers BBDO, Simons Palmer
Clemmow Johnson and Banks Hoggins O’Shea. Since winning the task of
overhauling the brand, the agency has expanded its creative department
and wants to make appointments in its media and planning sectors.