Roose resigns pounds 3m Vivid account over profitability issues

Roose & Partners has resigned its pounds 3 million Vivid

Imaginations account citing the client's demand for high volume,

low-cost campaigns as its reason.

The agency has handled the account since 1993. Vivid is one of the UK's

largest toy manufacturers with turnover of pounds 70 million. It makes

brands including Thunderbirds.

A pitch to replace Roose & Partners is already underway, with four

agencies taking part. A result is expected by June.

Ted Roose, the chairman of the agency, said: 'Vivid Imagination is a

successful company with which we have worked since day one and we are

proud to have contributed to that success. However, the needs of the toy

market are for a specialist service providing very low-cost creative and

production, which a business of our kind has found increasingly

difficult to supply profitably.'

Andy Cooper, the marketing director at Vivid, commented: 'We are parting

on extremely good terms. We put out 30 to 40 TV campaigns a year, but

they are small. Production costs can get up towards the media spend.

This puts a huge resource strain on the agency.'