Roose & Partners, one of the last full-service agencies in
existence, is to hive off its media operations in a pounds 20 million
joint venture with Manning Gottlieb Media.
The new venture, which will carry pounds 20 million in billings, will be
called Roose Media. It will operate as a division of MGM and will be
headed by an associate director of the media planning and buying agency,
Andrew Stephens, with Mark Gallagher as his deputy.
The move will see implementational planning and all buying coming out of
Roose and into MGM. Although strategic planning will remain within the
advertising agency, the team will work closely with Roose Media, which
will be based in MGM’s offices.
The largest of the clients to move into the new division is Mitsubishi,
which Roose won last July. Although MGM recently scooped the
pan-European media planning and buying for Nissan through TBWA OMD, the
potential conflict has been cleared by both car manufacturers on the
basis that Roose Media will be a separate entity with discreet systems
Ted Roose, the chairman of Roose & Partners, said: ’The media scene is
much more exciting than it was and we need the resources of a bigger
media operation to exploit the new opportunities. We have worked with
MGM before, and have observed that around the industry it has one of the
most successful track records.’
Nick Manning, the co-founder of MGM, said: ’Roose has been reinventing
itself and it has become a very interesting business with lots of energy
and potential that is really going places.’