Roose supports the underdog in debut film for Ventura bar

Roose & Partners has unveiled its launch campaign for Ventura, a children’s chocolate bar from Nestle Rowntree.

Roose & Partners has unveiled its launch campaign for Ventura, a

children’s chocolate bar from Nestle Rowntree.



The 30-second television commercial features a spoiled rich kid, Quentin

Smugg, trying to get his hands on a Ventura. He arrives in a lorry and

offers Baz, the owner of a Ventura, cash and a teenage girl band, but

Baz refuses to part with his chocolate bar.



The ad ends as Quentin’s Lord Fauntleroy-style braces get stuck in his

lorry and he is catapulted away. The endline says, ’New Ventura - the

length that’s got the lot.’



Angus Fear, managing partner at Roose & Partners, said: ’The new bar is

long, chocolatey, crunchy, chewy and intense.’



The campaign breaks this week and runs until 22 November, with a total

spend of pounds 1 million. The target audience is eight- to 12-year-olds

and the commercial will run on the children’s pay-television channels,

TNT, Nickelodeon and the Cartoon Network, as well as on ITV and Channel

4. Roose & Partners has also created a website for the brand.



The commercial was written by Karen Duffin and art-directed by Richard

Ward. It was directed by Ronnie West through Godman. Media planning was

in-house and media buying was through MindShare.



The bar comes in chocolate-covered orange, bubblegum and mint flavours

and is wrapped in coloured foil.



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