Roose & Partners has unveiled its launch campaign for Ventura, a
children’s chocolate bar from Nestle Rowntree.
The 30-second television commercial features a spoiled rich kid, Quentin
Smugg, trying to get his hands on a Ventura. He arrives in a lorry and
offers Baz, the owner of a Ventura, cash and a teenage girl band, but
Baz refuses to part with his chocolate bar.
The ad ends as Quentin’s Lord Fauntleroy-style braces get stuck in his
lorry and he is catapulted away. The endline says, ’New Ventura - the
length that’s got the lot.’
Angus Fear, managing partner at Roose & Partners, said: ’The new bar is
long, chocolatey, crunchy, chewy and intense.’
The campaign breaks this week and runs until 22 November, with a total
spend of pounds 1 million. The target audience is eight- to 12-year-olds
and the commercial will run on the children’s pay-television channels,
TNT, Nickelodeon and the Cartoon Network, as well as on ITV and Channel
4. Roose & Partners has also created a website for the brand.
The commercial was written by Karen Duffin and art-directed by Richard
Ward. It was directed by Ronnie West through Godman. Media planning was
in-house and media buying was through MindShare.
The bar comes in chocolate-covered orange, bubblegum and mint flavours
and is wrapped in coloured foil.