Rory Sutherland explains plans for the future of advertising on

LONDON - In the studio, Rory Sutherland, the new president of the IPA, outlines his plans for the organisation and the industry as it faces up to the challenges posed by the recession and "excessive left-brainery".

In an exclusive interview with Brand Republic's Philip Smith, Rory Sutherland, the first creative to lead the IPA as President, outlines his plans for the IPA and the challenges that the advertising industry faces.

He talks about digital and creativity and how he plans to widen advertising's client base.

Typically, Rory Sutherland covers a wide range of subjects including why he doesn't share much in common with the new US President, why pharmaceutical companies can ensure people take all their medicine and how to fit digital media into your working day.

Other shows on, include an exclusive look at the making of Hovis' £15m, 122 second, TV advertising epic which scooped the Thinkboxes award in September.

To add your views on the show, or say what you want to see in upcoming webchats, talk about advertising ideas and interests at

In the debut show in the series, Moray MacLennan, IPA president and M&C Saatchi chairman (Europe), talked about the challenges that lie ahead for the industry, the battle to make marketing matter more in the boardroom, and advertising's digital dilemma.