Privilege indeed. Invited to chair all those creative
And the Roses Awards at that. Couldn’t be the account could it?
The quantity of entries - a record - says that things are pretty healthy
for our industry outside London. But it’s the quality of the best -
illustrated here - that says that most loudly.
There is a much broader spread of prize-winning agencies as more rise to
the levels of those familiar leaders. And a much greater balance across
the different media than the Roses winners usually show.
No, it certainly isn’t just a couple of agencies doing some enviable
press work and everyone else cracking out local retail ads. Far from
Working through 1,400 entries takes some doing but the judges did just
that with great diligence, good humour and, by definition, not a vested
interest in sight. And it was never ’who did it ?’ just ’how good is
One surprise, two disappointments.
The surprise, a pleasant one, was the remarkable degree of consensus
across the judges.
Disappointment One partly explains the above. Despite all we have
learned, the most important lesson - that simple, clearly expressed
ideas win in every respect - is ignored. The majority of entries proves
Layer upon layer of information can surely only be met by layer upon
layer of indifference, if it is met by anything at all. It makes judging
Disappointment Two? Graham Watson couldn’t make it. Too busy!
Is nothing sacred?
The customary thanks to all the judges and congratulations to all these
This was the 18th year of the Roses. It goes from strength to
Long may that be the case.