Rowse Honey "The three bears" by BMB

Rowse Honey updates The Three Bears fairy tale for a modern audience with a YouTube cookery show.

But these modern-day bears – three gay men called Matt, Joe and Phil who identify with the term for large, husky gay men with a lot of body hair – are more fabulous than Goldilocks ever got to meet. In the show, The Three Bears live together in a rustic wooden lodge and get into hilarious antics while creating a new porridge using Rowse Honey. The campaign launches with three online episodes, a 60-second trailer, out-of-home, social media and a Stylist cover wrap. The work was written by Harry Boothman, art directed by Jenny Piggott, and directed by Chris Goulder through Bare Films. 

Credits

Agency
BMB
Chief creative officer
Creative directors
Art director
Copywriter
Business director
Account director
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Executive digital director
Digital producer
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Director
Production company
Editor
Post production
Sound design
Typographer

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