Royal Air Force "No room for clichés" by Engine

The Royal Air Force draws ironic parallels between tired tropes about women used in advertising and the reality of life for its recruits.

The ad won Channel 4’s annual Diversity in Advertising contest, which this year focused on the portrayal of women. The RAF beat Cadbury Milk Tray, eBay and Flybe to win £1m worth of airtime.

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