Royal Ascot "Be part of the drama" by Isobel

Royal Ascot has launched a Netflix-inspired trailer to promote this year's horse races, which will take place 15-20 June.

The ad follows two racing enthusiasts who meet during the five-day event. "In a moment it can all change," a narrator begins as the pair gets suited and booted ahead of the big day. After crossing each other’s paths over a lost betting slip, the couple watch the races together among a wave of top hats and fascinators.

It was written by Lance Boreham, art directed by Tom Dyson and directed by Yoni Weisberg through Chief. Media is handled by AMS.


Chief commercial officer
Head of marketing
Senior marketing manager
Senior consumer PR manager and stylist
Creative agency
Executive creative director
Planning partner
Art director
Business directors
Social media director
Account manager
Production company
Production producer

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member