Royal Ascot has launched a Netflix-inspired trailer to promote this year's horse races, which will take place 15-20 June.
The ad follows two racing enthusiasts who meet during the five-day event. "In a moment it can all change," a narrator begins as the pair gets suited and booted ahead of the big day. After crossing each other’s paths over a lost betting slip, the couple watch the races together among a wave of top hats and fascinators.
It was written by Lance Boreham, art directed by Tom Dyson and directed by Yoni Weisberg through Chief. Media is handled by AMS.