This year's Royal Ascot promises to be more exhilarating than staring blankly at a window.
Set to audio of the races, the ad shows a woman as she eagerly watches three drops of rain slide down a window. It ends with the tagline: "The wait only ads to the drama." Launched across digital platforms, the work was created by Rob Fletcher and Chan Spencer, and directed by Rob Fletcher through Isobel Productions.
Last year’s dramatic Royal Ascot spot, "Be part of the drama", followed two racing enthusiasts who meet during the five-day event.