The Royal British Legion "every man remembered" by Rainey Kelly Campbell Roalfe/Y&R

The Royal British Legion has released a print campaign, by Rainey Kelly Campbell Roalfe/Y&R, remembering fallen World War One soldiers with celebrity namesakes. It encourages people to visit the charity's online campaign to commemorate every soldier who died during the conflict. The work was written by Freddie Wood and art directed by Psembi Kinstan. The typographer was Anthony McDonald.