The 'Live On' press and outdoor work is designed to highlight The Royal British Legion’s relevance beyond its remembrance-focused activity, as the charity continues to support the armed forces community with the money it raises.
The 'Live On' strapline will appear across the charity’s Poppy Appeal 2014 activity, while the nation this year marks the centenary of the First World War.
Client: Gary Ryan, director of marketing, The Royal British Legion
Agency: Rainey Kelly Campbell Roalfe/Y&R
Creatives: Mick Mahoney, Andy Amadeo, Psembi Kinstan, Rankin