Royal British Legion launches Facebook application

LONDON - The Royal British Legion has launched a Poppies Facebook application, which was developed and donated by business network, the Business Partnership.

Developed by agency the Business Partnership, the application for Facebook to allow users to show their support for the campaign and to send virtual poppies to their friends.

It gives the Royal British Legion the chance to get in touch with a much younger generation of supporters, helping move it closer to its target of 1,011,011 poppies distributed by 11am on November 11, when the nation pauses for the two minute silence.

Previously, the Business Partnership collaborated with the Royal British Legion to launch the Poppy People group, also on Facebook. The group was set-up to encourage Facebook users to volunteer their time and help distribute poppies during the Poppy Appeal. Currently more than 300 volunteers have joined the group.

Frances Hoy, head of PR and campaigns for the Legion, said that the poppy application contributes to the charity's remit of raising awareness of the ongoing relevance of Remembrance and its welfare work for younger serving and ex-Service people.

Hoy said: "Facebook's community is tight-knit and there's a strong sense of identity and comradeship, much like the Armed Forces. We hope that Facebook users can send to and receive poppies from all of their friends in the next fortnight and help us reach our target."

The Business Partnership is a trade, retail and digital marketing agency based in Covent Garden, London.

You can add the application to your own Facebook profile by visiting here.