Royal Enfield "Be reborn" by New Commercial Arts

Motorcycle brand Royal Enfield is promoting its revamped Classic 350 model with a global campaign by New Commercial Arts (NCA).

Spanning TV, print and digital channels, the work includes a film that tells the story of a rider "reborn" in a post-lockdown world.

It was directed by Aakash Bhatia through Loudmouth Film. At NCA, the copywriter was Loriley Sessions and the art director was Charlotte Prince.


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