Royal Enfield "Be reborn" by New Commercial Arts

Motorcycle brand Royal Enfield is promoting its revamped Classic 350 model with a global campaign by New Commercial Arts (NCA).

Spanning TV, print and digital channels, the work includes a film that tells the story of a rider "reborn" in a post-lockdown world.

It was directed by Aakash Bhatia through Loudmouth Film. At NCA, the copywriter was Loriley Sessions and the art director was Charlotte Prince.

Credits

Creative agency
Founder, creative
Copywriter
Art director
Founder, strategy
Founder, CEO
Business director
Account director
Director of production
Producer
Projects director
Designer
Production company
Director
Post-production

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