Royal Mail "Realmoji" by M&C Saatchi

Don't be that guy who proposes to his girlfriend with a ring emoji - a new Royal Mail campaign, by M&C Saatchi, aims to make communications more meaningful in the digital age.

After a woman wishes her friend happy birthday with emojis, Royal Mail helps her make a grand gesture by delivering real-life versions of emojis as gifts, including red high heels and a unicorn costume. The ad was created by Robert Graves-Morris and Dipesh Mistry.


Director of customer marketing at Royal Mail
Creative directors
Chief strategy officer
Agency planner
Production company
Post-production company

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.