Royal Marines enlist YouTube for recruitment drive

LONDON - The Royal Marines have launched a branded YouTube channel to showcase exclusive video content and connect with potential recruits.

Royal Marines YouTube channel
Royal Marines YouTube channel

The move follows a high-profile online and TV campaign from the British Army geared toward targeting young men interested in signing up to the armed forces through interactive gaming-style missions.

The new Marines YouTube channel, created by agency Twentysix, is targeted at potential Royal Marines recruits and features four sections - RMC Training, Extreme VS Marines, State of Mind, and Ambush and Assault.

Each section showcases a host of rich video content, bringing to life the Royal Marines' state of mind - the ethos which sets the Royal Navy's amphibious forces apart from any other armed forces.

The videos will be reviewed monthly, with fresh new content and training videos added on a regular basis. An additional section featuring exclusive interviews with serving Royal Marines will be added to the channel in May.


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