The Royal Navy has launched a campaign promoting its amphibious fighting force, the Royal Marines Commando.
Set in a remote beach camp, the spot shows a gang of pirates working while their captain relaxes by the TV. Suddenly, the captain disappears out of shot, while his armed peers scramble to find their missing leader. It ends with the tagline: "You won’t see us coming. You won’t see us leave."
The ad is part of the Royal Navy’s "It’s a state of mind" campaign, and will appear across broadcast television, cinema, video on demand and social media. The work was created by David Dearlove and Richard Nott, and directed by Nicolai Fuglsig through MJZ.