The Royal Marsden Hospital hires HTW for fundraising task

The Royal Marsden Hospital has appointed Harrison Troughton Wunderman as it prepares to embark on its first fundraising drive in more than a decade.

This is the first time that the hospital has used an agency. Its previous fundraising efforts were produced in-house. HTW was recommended by Agency Insight and will be providing its services free of charge.

The decision to use a direct marketing agency follows the hospital's appointment of a new appeals director, Angela Roden. Roden previously worked for the Manchester cancer hospital Christies.

Roden said: "Our problem is that everyone has heard of the hospital but not everyone is aware of what we do."

HTW will carry out targeted direct marketing campaigns for the hospital over the next two to three years, and will be responsible for producing its promotional literature.

Steve Harrison, the creative director at HTW, said: "While we have been offering voluntary work for such causes as the Prince's Trust and the Starlight Children's Foundation, we've spent a long time looking for the right charity with whom we can have a long-term relationship. The Royal Marsden is perfect."


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content