Royal Navy "Raj's story" by Engine Creative

The Royal Navy's latest TV recruitment campaign, by Engine Creative, focuses on cultural identity in the UK.

The 60-second film tells the story of a Sikh lieutenant, who explores how difficult it can be to understand your own identity growing up as an ethnic minority in the UK.

The art director was Hugo Isaacs and the copywriter was Chris Da Roza. The film was directed by Sasha Nathwani through Familia. It broke on 6 September and will run for two weeks on Channel 4 and All 4. Media planning was by Wavemaker and media buying by Manning Gottlieb OMD.

Credits

Client
Head of marketing, recruitment and attraction
Creative agency
Copywriter
Art director
Production company
Director
Media planning
Media buying