RPM to deliver Sky Sports F1 activation at Goodwood

RPM will unveil its activation for Sky Sports' F1 channel at the Goodwood Festival of Speed in West Sussex tomorrow (25 June).

RPM has devised the Sky Sports F1 stand for this year's Goodwood Festival of Speed
RPM has devised the Sky Sports F1 stand for this year's Goodwood Festival of Speed

Sky Sports requested that RPM create an interactive space that would maximise visitor engagement throughout the four days. 

Attendees can subsequently expect a two-level stand complete with a ground floor, which will feature a Sky Sports News headquarters studio.

Visitors to the stand will be able to experience the thrill of presenting news from Goodwood ‘on air', view their recordings and share them on Facebook and Twitter.

Those who take part will also go into a daily draw to win a year’s Sky TV subscription.

The top level of the stand will provide race-goers with a covered viewing platform from which to watch all of the event happenings. 

The stand will also feature Sky Go & Now TV product displays to showcase different ways to experience the F1 channel, meanwhile branded ear plugs and free Now TV weekly passes will be distributed by brand communicators on the stand.

This is the second year that Sky Sports has selected the creative marketing agency for Goodwood, which will this year run from 25-28 June. 

Dom Robertson, managing director at RPM, said: "We are delighted to be working with Sky Sports F1 at Goodwood again this year. It has been an exciting venture to create an interactive and engaging experience at this year’s festival. After all, it’s not every day you get to go ‘on air’ for Sky Sports."

Sky Sports F1 is one of the sponsors of this year’s festival, and as such its branded stand will be prominently located in the F1 Paddock.

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