RPM opens E.ON's first ever high street shop

Energy company E.ON has brought in RPM to launch its first ever high street concept store in Nottingham city centre today (23 October).

RPM opens E.ON's first ever high-street shop
RPM opens E.ON's first ever high-street shop

The temporary shop is being trialled for the next six months, allowing customers to manage bills, solve problems, learn about home energy saving initiatives and speak directly to trained E.ON representatives.

Customers will also be able to visit the Open House to learn more about E.ON’s involvement in their area through city-wide initiatives such as smart metering, community events and job creative schemes.

It will act as a hub for customers to access rewards and priority tickets as part of E.ON’s community sponsorship in the city, which has already seen it sponsor the Cycle Live and Nottingham Riviera events.

The initiative follows a YouGov poll for E.ON which found face-to-face contact was ranked the highest, with over 35% of customers identifying it as the best way of getting a response from a company.

Jeremy Davies, marketing director at E.ON, said: "Being back on the high street is a real sea-change for the energy industry. Our Open House allows our customers to speak to us face-to-face at a time and place that’s convenient to them. RPM’s creative and strategic approach to the E.ON Energy Fit Roadshow and E.ON’s sponsorship of Nottingham Cycle Live and Nottingham Riviera will inevitably ensure that the Open House is as engaging to the public as these projects have been."

Dom Robertson, managing director at RPM added: "It is extremely exciting to have an energy brand back on the high street, proving the real value of face-to-face marketing and direct consumer engagement. We share E.ON’s passion to help their customers to save money, and the Open House is an outstanding example of an energy brand thinking differently, creatively and innovatively toward approaching their customers."

Comment below and let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now