RPM scoops top prize at Brand Event Awards

Agency RPM picked up the Grand Prix award for its work on Smirnoff Presents Sensation at last night's Brand Event Awards (29 Nov).

RPM scoops top prize at Brand Event Awards
RPM scoops top prize at Brand Event Awards

Held at Madame Tussauds, the informal ceremony celebrated the event marketing strategies of some of the globe's biggest brands.

Gongs were also awarded to WRG Communications for its part in the Adidas London Marathon 2012, Sledge for its Mizuno Performance Centre and Heart Productions for the Barclaycard Wireless Festival.

The event saw entertainment by jazz singer Jessica Berry and catering by Dish. Pictures Experience took snaps of guests throughout the evening, while IML and Jam Staffing facilitated the live voting of this year's Event 100 Club - the scores of which will be added to our existing votes and revealed in our end of year annual, The Guide.

Here is the full list of winners:

Best Brand Event - alcoholic drinks

RPM, Smirnoff presents Sensation

 

Best Brand Event - Automotive

BD Network, Peugeot 208 Rio launch

 

Best Brand Event - Electronics

Come Round, Philips PerfectCare ironing parties

 

Best Brand Event Strategy at a Music Event

Heart Productions, Barclaycard Wireless Festival 2012

 

Best Brand Event Strategy at a Sporting Event

WRG Communications, Adidas London Marathon 2012

 

Best Sponsorship Event Strategy for the Olympics

GMR Marketing, Proctor & Gamble Beauty & Grooming at the 2012 London

 

Best Brand Event - cosmetics and toiletries

GMR Marketing, Proctor & Gamble Beauty & Grooming at the 2012 London Olympic Games

 

Best Brand Event - Energy

Ignite, EDF Energy of the Nation 

 

Best Brand Event - Fashion

Cornerstone Agency, Converse Represent

 

Best Brand Event - Financial

Heart Productions, Barclaycard Wireless Festival 2012

 

Best Brand Event - FMCG

RPM, M&S Agricultural Shows

 

Best Brand Event - Leisure

Sledge, Mizuno Performance Centre - Seiei 2012

 

Best Brand Event - Media

Flourish Creative, Creative Sandbox @ Cannes Lions

 

Best Brand Event - Mobile

Corporate Innovations, Road to Australia

 

Grand Prix Award

RPM, Smirnoff presents Sensation

 

Comment below and let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now